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Journal of Global Academy of Marketing Science Volume 20, 2010 - Issue 2
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INVITED PAPERS

Investigating the Moderating Impact of Hedonism on Online Consumer Behavior

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Ebrahim Mazaheri Department of Marketing, John Molson School of Business, Concordia University, Canada Phone: +1-514 733-3704 E-mail: [email protected]
,
Marie-Odile Richard Ecole d'Optomėtrie, Canada Phone: +1-514 738-3520 E-mail: [email protected]
&
Michel Laroche Department of Marketing, John Molson School of Business, Concordia University, Canada Phone: +1-514 848-2424 ext. 2942 E-mail: [email protected]
Pages 123-134 | Received 14 Jun 2010, Accepted 27 Jun 2010, Published online: 03 Apr 2012

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