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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 19, 2008 - Issue 2
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Refereed Articles

Raising Consumers' Sense of Service in the Hotel Sector: An Interactive Perceptive of Service Tangibility

KUO-CHIEN CHANG Chihlee Institute of Technology, Department of Sports, Health and Leisure, No. 313, Sec. 1, Wunhua Rd., Banciao City, Taipei County, 220, Taiwan E-mail: [email protected]
&
DAVID D. C. TARN National Kaohsiung Normal University, Department of Business Management, No.116, Heping 1st Rd., Lingya District Kaohsiung City, 802, Taiwan E-mail: [email protected]
Pages 306-322 | Received 23 Jan 2009, Accepted 02 Feb 2009, Published online: 26 Jul 2011

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