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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 24, 2013 - Issue 1: Tourism destination marketing – tourists and places: a cross cultural research agenda
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Articles

From ski market to ski traveller: a multidimensional segmentation approach

Marion Joppe School of Hospitality and Tourism Management, University of Guelph, 50 Stone Rd. East, Guelph, ON, N1G 2W1, CanadaCorrespondence[email protected]
,
Statia Elliot School of Hospitality and Tourism Management, University of Guelph, 50 Stone Rd. East, Guelph, ON, N1G 2W1, Canada
&
Luc Durand Ipsos, Montreal, QC, Canada
Pages 40-51 | Received 26 Jun 2012, Accepted 18 Nov 2012, Published online: 14 Mar 2013

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