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Economic Research-Ekonomska Istraživanja Volume 28, 2015 - Issue 1
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Articles

The role of subjective norms in forming the intention to purchase green food

Marija HamFaculty of Economics, Josip Juraj Strossmayer University, Gajev trg 7, 31000, Osijek, CroatiaCorrespondence[email protected]
,
Marina JegerFaculty of Economics, Josip Juraj Strossmayer University, Gajev trg 7, 31000, Osijek, Croatia
&
Anita Frajman IvkovićFaculty of Economics, Josip Juraj Strossmayer University, Gajev trg 7, 31000, Osijek, Croatia
Pages 738-748 | Received 10 Feb 2015, Accepted 13 Aug 2015, Published online: 09 Oct 2015

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