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Economic Research-Ekonomska Istraživanja Volume 32, 2019 - Issue 1
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Articles

Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model

Mircea Andrei ScridonMarketing Department, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania;
,
Sorin Adrian AchimAccounting Department, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania;
,
Mirela Oana PinteaFinance Department, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania;
&
Marius Dan GavrileteaBusiness Department, Faculty of Business, Babes-Bolyai University, Cluj-Napoca, RomaniaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9974-256X
ORCID Icon
Pages 909-924 | Received 15 Sep 2016, Accepted 11 May 2018, Published online: 28 Apr 2019

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