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Economic Research-Ekonomska Istraživanja Volume 32, 2019 - Issue 1
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Articles

Marketing strategies evaluation based on big data analysis: a CLUSTERING-MCDM approach

Hannan Amoozad MahdirajiFaculty of Management, University of Tehran, Tehran, Iran; Correspondence[email protected]
,
Edmundas Kazimieras ZavadskasVilnius Gediminas Technikos University, Vilnius, Lithuania;
,
Aliakbar KazeminiaKish International Campus, University of Tehran, Kish, Iran;
&
AliAsghar Abbasi KamardiFaculty of Management, University of Tehran, Tehran, Iran
Pages 2882-2898 | Received 08 Apr 2019, Accepted 10 Jul 2019, Published online: 03 Sep 2019

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