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Economic Research-Ekonomska Istraživanja Volume 35, 2022 - Issue 1
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Articles

Modeling the impact of corporate social responsibility on sustainable purchase intentions: insights into brand trust and brand loyalty

Chunhui Huoa Asia-Australia Business College, Liaoning University, Shenyang, Liaoning, ChinaView further author information
,
Javaria Hameeda Asia-Australia Business College, Liaoning University, Shenyang, Liaoning, ChinaView further author information
,
Mo Zhangb School of Science, Nanjing University of Posts and Telecommunications, Nanjing, ChinaCorrespondence[email protected]
View further author information
,
Ahmad Fahme Bin Mohd Alic Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kota Bharu, Kelantan, MalaysiaView further author information
&
Nik Alif Amri Nik Hashimc Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Kota Bharu, Kelantan, MalaysiaView further author information
Pages 4710-4739 | Received 20 Oct 2021, Accepted 04 Dec 2021, Published online: 07 Jan 2022

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