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Journal of Marketing Communications Volume 29, 2023 - Issue 8
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Research Articles

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries

Charitha Harshani Pereraa Faculty of Business and Law, Northumbria University, New Castle, UKCorrespondence[email protected]
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Rajkishore Nayakb School of Communication and Design, RMIT University, Ho Chi Minh City, VietnamORCID Iconhttps://orcid.org/0000-0002-3510-7305View further author information
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Long Thang Van Nguyenb School of Communication and Design, RMIT University, Ho Chi Minh City, VietnamORCID Iconhttps://orcid.org/0000-0001-9185-7963View further author information
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Pages 770-795 | Received 28 Mar 2021, Accepted 29 May 2022, Published online: 13 Jun 2022

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