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Research Article
Communicating about halal products to non-Muslim consumers – the role of fit and scepticism
Samira Rahimi MaviDepartment of Communication, Kolingasse, University of Vienna, Vienna 14-16, 1090, AustriaView further author information
, Sabine A. EinwillerCorrespondence[email protected]
https://orcid.org/0000-0002-3898-846XView further author information
& https://orcid.org/0000-0002-3898-846XView further author information
Ingrid WahlDepartment of Communication, Kolingasse, University of Vienna, Vienna 14-16, 1090, Austriahttps://orcid.org/0000-0002-9618-0207View further author information
Received 30 Dec 2023, Accepted 21 Mar 2024, Published online: 01 Apr 2024
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