Creating a low carbon economy through green supply chain management: investigation of willingness-to-pay for green products from a consumer’s perspective

Senmao Xiaa International Centre for Transformational Entrepreneurship & Center for Business in Society, Coventry University, Coventry, UK

Yantao Lingb School of Economics and Finance, Chongqing University of Technology, Chongqing, People’s Republic of ChinaCorrespondence[email protected]

Leanne de Mainc Leicester Castle Business School, De Montfort University, Leicester, UK

Ming K. Limd Adam Smith Business School, University of Glasgow, Glasgow, UK

https://orcid.org/0000-0003-0809-9431

Gendao Lie School of Economics and Management, Changchun University of Science and Technology, Changchun, People's Republic of China

Peter Zhangf Surrey Centre for Innovation and Commercialisation, University of Surrey, Surrey, UK

Mengqiu Caog School of Architecture and Cities, University of Westminster, London, UK;h Department of Statistics, London School of Economics and Political Science, London, UK

https://orcid.org/0000-0001-8670-4735

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Creating a low carbon economy through green supply chain management: investigation of willingness-to-pay for green products from a consumer’s perspective

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Creating a low carbon economy through green supply chain management: investigation of willingness-to-pay for green products from a consumer’s perspective

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