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Journal of Ecotourism Volume 19, 2020 - Issue 4
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Original Articles

Orange, black, and a little bit of white is the new shade of conservation: the role of tourism in Monarch Butterfly Conservation in Mexico

R. Harvey Lemelina School of Outdoor Recreation, Parks and Tourism, Lakehead University, Thunder Bay, CanadaView further author information
&
Pablo F. Jaramillo-Lópezb Instituto de Investigaciones en Ecosistemas y Sustentabilidad, Universidad Nacional Autónoma de México, Morelia, MéxicoCorrespondence[email protected] [email protected]
View further author information
Pages 291-303 | Received 21 Aug 2018, Accepted 06 Aug 2019, Published online: 03 Sep 2019

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