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Media Psychology Volume 14, 2011 - Issue 2
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Original Articles

A Story About a Stupid Person Can Make You Act Stupid (or Smart): Behavioral Assimilation (and Contrast) as Narrative Impact

Markus Appel Department of Education and Psychology, Johannes Kepler University of Linz, Linz, Austria
Pages 144-167 | Received 21 Jan 2009, Published online: 01 Jun 2011

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