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International Journal of Hospitality & Tourism Administration Volume 23, 2022 - Issue 6

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Research Article

The Influence of International Tourists’ Destination Image of Pakistan on Behavioral Intention: The Roles of Travel Experience and Media Exposure

Muhammad Umair Nazira Putra Business School, University Putra Malaysia, MalaysiaCorrespondence[email protected]

https://orcid.org/0000-0003-2626-8016

Ida Yasina Putra Business School, University Putra Malaysia, Malaysia

Huam Hon Tata Putra Business School, University Putra Malaysia, Malaysia

Muhammad Khaliquea Putra Business School, University Putra Malaysia, Malaysia

Sultan Adal Mehmoodb Department of Management Sciences, University of Jhang, Pakistan

Pages 1266-1290 | Received 14 Nov 2020, Accepted 24 May 2021, Published online: 14 Jun 2021

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https://doi.org/10.1080/15256480.2021.1938782
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