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Journal of Relationship Marketing Latest Articles

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How Attitudes Translate to Loyalty: An Integrative Model in Service Relationship Marketing

Mehdi Akhgaria Department of Marketing, Entrepreneurship, Strategy, University Canada West, Vancouver, BC, CanadaCorrespondence[email protected]

https://orcid.org/0000-0003-2727-7790

Edward R. Bruningb I.H. Asper School of Business, University of Manitoba, Winnipeg, Manitoba, Canada

Published online: 25 Jun 2024

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https://doi.org/10.1080/15332667.2024.2368323
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