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International Journal of Strategic Communication Volume 13, 2019 - Issue 1
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Original Article

Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

Alan AbitbolDepartment of Communication, University of Dayton, Dayton, Ohio, USACorrespondence[email protected]
&
Miglena SternadoriCollege of Media & Communication, Texas Tech University, Lubbock, Texas, USA
Pages 22-41 | Published online: 10 Dec 2018

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