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INTRODUCTION
From Costly Signals and Competitive Niches to Reciprocity, Memes, and Memory Traces: Evolutionary Psychology and Strategic Communication
Howard Nothhafta Institute of Strategic Communication, Campus Helsingborg, Lund University, Helsingborg, Sweden
& Jens Seiffert-Brockmannb Department of Business Communication, WU Vienna – Vienna University of Economics and Business, Vienna, AustriaCorrespondence[email protected]
Pages 151-162
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Published online: 16 Oct 2023
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