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International Journal of Strategic Communication Volume 18, 2024 - Issue 3
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Research Article

Country-of-Origin Relationship (CoOR): A Relational Approach to Understanding the Association Between a Multinational Company in Crisis and Its Country of Origin

Lisa Tama School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane, AustraliaCorrespondence[email protected]
,
Myoung-Gi Chonb School of Communication and Journalism, Auburn University, Auburn, AL, USA
&
Jeong-Nam Kimc Gaylord College of Journalism and Mass Communication, University of Oklahoma, Norman, OK, USA
Pages 189-207 | Published online: 25 Feb 2024

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