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Social Influence Volume 18, 2023 - Issue 1
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Research Article

The differential effects of self-identity appeals on consumers’ intentions to purchase socially responsible products with hedonic and utilitarian values

Chi-Cheng LuanDepartment of Management Science, National Yang Ming Chiao Tung University, Hsinchu City, TaiwanCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-5079-1934
ORCID Icon
Article: 2242614 | Received 15 Jul 2022, Accepted 03 Jul 2023, Published online: 10 Aug 2023

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