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European Sport Management Quarterly Volume 23, 2023 - Issue 4
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Articles

Product meanings and consumer behavior in sport entertainment: the case of World Wrestling Entertainment (WWE)

Dimitra Papadimitrioua Department of Business Management, University of Patras, Patras, Greece
,
Artemisia Apostolopouloub Department of Sport Management, Robert Morris University, Moon Township, PA, USACorrespondence[email protected]
&
Michelle L. Patrickc Department of Marketing, Robert Morris University, Moon Township, PA, USA
Pages 983-1003 | Received 15 Jan 2021, Accepted 28 Jun 2021, Published online: 10 Jul 2021

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