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Journal of Media Business Studies Volume 13, 2016 - Issue 4
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Structuring objectives of media companies: a case study based on value-focused thinking and the balanced scorecard

Reinhard E. KunzFaculty of Law, Business, and Economics, University of Bayreuth, Bayreuth, GermanyCorrespondence[email protected]
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Johannes SiebertFaculty of Law, Business, and Economics, University of Bayreuth, Bayreuth, GermanyView further author information
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Joschka MütterleinFaculty of Law, Business, and Economics, University of Bayreuth, Bayreuth, GermanyView further author information
Pages 257-275 | Received 28 Oct 2015, Accepted 24 Jul 2016, Published online: 30 Sep 2016

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