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Journal of Media Business Studies Volume 19, 2022 - Issue 2
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Research Article

Netflix’s community relationship management. An analysis of its Facebook-USA page

Alana HendrikxDepartment of Media and Communication, Erasmus University Rotterdam, Rotterdam, NetherlandsView further author information
&
Deborah CastroDepartment of Media and Communication, Erasmus University Rotterdam, Rotterdam, NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-7980-0964View further author information
ORCID Icon
Pages 108-125 | Received 04 Aug 2020, Accepted 18 May 2021, Published online: 07 Jun 2021

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