‘Old habits die hard’:Footnote** Variations of the quote ‘Old habits die hard’ have been invoked by Modi in talking about the need for Swachh Bharat Mission (SBM) as well as by representatives of The Ugly Indian (TUI). It highlights the centrality of the need for behavior change that both campaigns focus on. For instance, in a news column discussing illegal dumping of garbage, TUI states, ‘Old habits die hard. Rather than wait for collection, people come here and dump like they always used to … ’ (TUI Citation2014). Prime Minister Narendra Modi, in one of his speeches encouraging behavior change, said ‘Old habits take time to change. It’s a difficult task, I know … ’ (Modi Citation2014a).
discourses of urban filth in Swachh Bharat Mission and The Ugly Indian
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