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Creative Industries Journal Volume 11, 2018 - Issue 2
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Articles

A new triadic creative role for advertising industry: a study of creatives’ role identity in the rise of social media advertising

P. Y. LeeSchool of Design, The Hong Kong Polytechnic University, Hong Kong, ChinaView further author information
&
K. W. LauInstitute of Textiles and Clothing, The Hong Kong Polytechnic University, Hong Kong, ChinaCorrespondence[email protected] [email protected]
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Pages 137-157 | Received 18 Sep 2017, Accepted 26 Jan 2018, Published online: 05 Feb 2018

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