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Environmental Communication Volume 12, 2018 - Issue 3
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Research Articles

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Desirée SchmuckAdvertising and Media Effects Research Group, University of Vienna, Vienna, AustriaCorrespondence[email protected]
,
Jörg MatthesAdvertising and Media Effects Research Group, University of Vienna, Vienna, Austria
,
Brigitte NadererAdvertising and Media Effects Research Group, University of Vienna, Vienna, Austria
&
Maren BeaufortInstitute for Comparative Media and Communication Studies, Austrian Academy of Sciences, Vienna, Austria
Pages 414-429 | Received 18 Feb 2015, Accepted 26 Jan 2016, Published online: 05 May 2017

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