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Environmental Communication Volume 15, 2021 - Issue 4
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Research Articles

Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance?

Chingching ChangResearch Center for Humanities and Social Sciences, Academia Sinica, Taipei, TaiwanCorrespondence[email protected] [email protected]
ORCID Iconhttps://orcid.org/0000-0003-0551-3190View further author information
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Pages 546-569 | Received 12 Mar 2020, Accepted 08 Jan 2021, Published online: 25 Jan 2021

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