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Journal of Hospitality Marketing & Management Volume 29, 2020 - Issue 6
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Articles

Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion

Sungpo Yia School of Human Ecology, Tennessee Tech University, Cookeville, Tennessee, USACorrespondence[email protected]
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Tun Jaib Department of Hospitality & Retail Management, Texas Tech University, Lubbock, Texas, USAORCID Iconhttps://orcid.org/0000-0001-5054-3183
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Pages 662-681 | Published online: 27 Nov 2019

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