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Journal of Global Fashion Marketing Volume 8, 2017 - Issue 1
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Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions

美国千禧世代消费者的消费价值对服装产品的传统属性和社会事业属性对于购买意向的影响的探索

Nancy J. MillerDepartment of Design and Merchandising, Colorado State University, 150 Aylesworth Hall SE, Campus Delivery 1574, Ft. Collins, CO 80523, USACorrespondence[email protected]
,
Ruoh-Nan Terry YanDepartment of Design and Merchandising, Colorado State University, 150 Aylesworth Hall SE, Campus Delivery 1574, Ft. Collins, CO 80523, USA
,
Daniela JankovskaDepartment of Design and Merchandising, Colorado State University, 150 Aylesworth Hall SE, Campus Delivery 1574, Ft. Collins, CO 80523, USA
&
Camille HenselyDepartment of Design and Merchandising, Colorado State University, 150 Aylesworth Hall SE, Campus Delivery 1574, Ft. Collins, CO 80523, USA
Pages 54-68 | Received 14 Jul 2016, Accepted 10 Nov 2016, Published online: 10 Jan 2017

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