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Journal of Global Fashion Marketing Volume 9, 2018 - Issue 4
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Ethnicity versus country-of-origin effects: A situational process-focused approach towards designer fashion brand evaluation

种族对抗与原产地效应：以情景过程导向法评估设计师时尚品牌

Jean-Eric PeletMarketing Department, ESCE International Business School, Paris, FranceCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-7069-8131
ORCID Icon,
Monia MassariniDepartment of Human Studies and Cultural Heritage, University of Udine, Udine, ItalyORCID Iconhttp://orcid.org/0000-0001-8043-907X
ORCID Icon &
Rubens PauluzzoDepartment of Economics and Statistics, University of Udine, Udine, ItalyORCID Iconhttp://orcid.org/0000-0003-2542-0717
ORCID Icon
Pages 343-363 | Received 30 Oct 2017, Accepted 19 Jul 2018, Published online: 06 Sep 2018

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