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Journal of Global Scholars of Marketing Science Volume 23, 2013 - Issue 1: Sport Marketing and Media
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Original Articles

Segmenting sport video gamers by motivation: a cluster analysis

基于动机的运动视频游戏玩家(SVGs)细分: 聚类分析

Yongjae Kim Department of Sport Management, College of Business, Kutztown University of Pennsylvania, USACorrespondence[email protected]
&
Soojin Kim Department of Sport Management, College of Business, Kutztown University of Pennsylvania, USA
Pages 92-108 | Received 16 Aug 2011, Accepted 09 Sep 2012, Published online: 16 Jan 2013

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