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Journal of Global Scholars of Marketing Science Volume 23, 2013 - Issue 3
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Article

Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption

走向绿色环保：定性分析消费者心理和绿色消费的社会文化因素

Hyun Ju LeeSchool of Business, Ewha Womans University, Seoul, Korea
&
Seong-Yeon ParkSchool of Business, Ewha Womans University, Seoul, KoreaCorrespondence[email protected]
Pages 245-262 | Received 08 Jan 2013, Accepted 27 Feb 2013, Published online: 24 Jun 2013

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