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Journal of Global Scholars of Marketing Science Volume 23, 2013 - Issue 4: Creativity and Passion between Global Branding and Country of Origin Roots
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Article

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance

原产地效应和公司声誉的影响在B2B市场中具有高文化差距

Elena CedrolaDepartment of Economics and Law, University of Macerata, Macerata, ItalyCorrespondence[email protected]
&
Loretta BattagliaDepartment of Economic Science and Business Management, , Catholic University of Milan, Milano, Italy
Pages 394-408 | Received 12 Oct 2012, Accepted 27 Feb 2013, Published online: 30 Jul 2013

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