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Journal of Global Scholars of Marketing Science Volume 23, 2013 - Issue 4: Creativity and Passion between Global Branding and Country of Origin Roots
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Article

Modeling links between the decision-making process and luxury brand attachment: An international comparison

建模链接决策过程和奢侈品牌附件：国际性比较

Bruno GodeyRouen Business School, Mont Saint Aignan, FranceCorrespondence[email protected]
,
Daniele PederzoliRouen Business School, Mont Saint Aignan, France
,
Gaetano AielloDepartment of Management and Economics, University of Florence, Florence, Italy
,
Raffaele DonvitoDepartment of Management and Economics, University of Florence, Florence, Italy
,
Priscilla ChanManchester Metropolitan University, Manchester, United Kingdom
,
Junji TsuchiyaWaseda University, Tokyo, Japan
,
Irina Ivanovna SkorobogatykhPlekhanov Russian Academy of Economics, Moscow, Russia
,
Bart WeitzUniversity of Florida, Gainesville, USA
,
Hyunjoo OhUniversity of Florida, Gainesville, USA
&
Rahul SinghBirla Institute of Management Technology, Greater NoidaNoida, India
 show all
Pages 361-378 | Received 02 Oct 2012, Accepted 07 Feb 2013, Published online: 30 Jul 2013

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