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Journal of Global Scholars of Marketing Science Volume 27, 2017 - Issue 2
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Articles

A netnography of a university’s social media brand community: Exploring collaborative co-creation tactics

大学社交媒体品牌社区的网络民族志：共创合作策略的探索

Momoko FujitaUWA Business School, University of Western Australia, Crawley, AustraliaCorrespondence[email protected]
,
Paul HarriganUWA Business School, University of Western Australia, Crawley, Australia
&
Geoffrey SoutarUWA Business School, University of Western Australia, Crawley, Australia
Pages 148-164 | Received 16 Nov 2016, Accepted 15 Dec 2016, Published online: 15 Mar 2017

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