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Research Article
Unpacking the complexities of MaaS business models – A relational approach
Maya Hoveskoga School of Business, Innovation and Sustainability, Halmstad University, Halmstad, SwedenCorrespondence[email protected]
https://orcid.org/0000-0002-5849-1442View further author information
, https://orcid.org/0000-0002-5849-1442View further author information
Magnus Bergquistb School of Information Technology, Halmstad University, Halmstad, Swedenhttps://orcid.org/0000-0002-6453-3653View further author information
, Alireza Esmaeilzadeha School of Business, Innovation and Sustainability, Halmstad University, Halmstad, Sweden;c Atos Medical, Consumer insight, Malmö, SwedenView further author information
& Harvey Blancoa School of Business, Innovation and Sustainability, Halmstad University, Halmstad, Sweden;d Atos Medical, R&D, Malmö, SwedenView further author information
Pages 433-450
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Received 19 Jul 2022, Accepted 26 Jul 2022, Published online: 04 Aug 2022
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