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Cogent Psychology Volume 9, 2022 - Issue 1
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PERSONALITY & INDIVIDUAL DIFFERENCES

The five factor model of personality as predictor of online shopping: Analyzing data from a large representative sample of Swedish internet users

John Magnus Roos1 Department of Physical Resource Theory, Chalmers University of Technology, Gothenburg, Sweden;2 School of Business, Economic and Law, University of Gothenburg, Gothenburg, Sweden;3 School of Health Sciences, University of Skövde, Skövde, Sweden;4 Department of Business Administration and Textile Management, University of Borås, Borås, SwedenCorrespondence[email protected]
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Ali Kazemi5 University West, Trollhättan, SwedenView further author information
Article: 2024640 | Received 20 Jan 2020, Accepted 17 Nov 2021, Published online: 18 Feb 2022

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