Cogent Business & Management
Volume 5, 2018 - Issue 1
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Research Article
The effects of corporate rebranding on customer satisfaction and loyalty: Empirical evidence from the Ghanaian banking industry
Bylon Abeeku BamfoSchool of Business, Kwame Nkrumah University of Science and Technology, University Post Office, Kumasi, GhanaCorrespondence[email protected]
https://orcid.org/0000-0002-3203-9482View further author information
, https://orcid.org/0000-0002-3203-9482View further author information
Courage Simon Kofi DogbeResearch World Consult, Post Office Box KS 8814, Kumasi, GhanaView further author information
& Charles Osei-WusuLuvtouch Innovations, Kumasi, GhanaView further author information
| Len Tiu WrightUniversity of Huddersfield, UKView further author information
(Reviewing Editor)
Article: 1413970
|
Received 06 Sep 2017, Accepted 30 Nov 2017, Published online: 11 Jan 2018
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