Cogent Business & Management
Volume 6, 2019 - Issue 1
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Research Article
The impact of social media on consumer-brand loyalty: A mediating role of online based-brand community
Abdul Bashiru Jibril1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicCorrespondence[email protected]
https://orcid.org/0000-0003-4554-0150View further author information
, https://orcid.org/0000-0003-4554-0150View further author information
Michael Adu Kwarteng1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicView further author information
, Miloslava Chovancova1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicView further author information
& Michal Pilik1 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Mostni 5139, Zlin760 01, Czech RepublicView further author information
| Len Tiu Wright2 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1673640
|
Received 02 Aug 2019, Accepted 21 Sep 2019, Published online: 09 Oct 2019
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