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Cogent Business & Management Volume 7, 2020 - Issue 1
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OPERATIONS, INFORMATION & TECHNOLOGY

The effect of social influence, trust, and entertainment value on social media use: Evidence from Pakistan

Muhammad Hasnain Abbas Naqvi1 School of Economics and Management, Southwest Jiaotong University, Chengdu, ChinaCorrespondence[email protected]
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,
Yushi Jiang1 School of Economics and Management, Southwest Jiaotong University, Chengdu, ChinaView further author information
,
Miao Miao1 School of Economics and Management, Southwest Jiaotong University, Chengdu, ChinaView further author information
&
Mishal Hasnain Naqvi2 School of Business, Sichuan University, Chengdu, ChinaCorrespondence[email protected]
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|
Yen-Chun Jim Wu3 National Taiwan Normal University, Taiwan, Province of ChinaView further author information
(Reviewing editor)
Article: 1723825 | Received 12 Oct 2019, Accepted 20 Dec 2019, Published online: 11 Feb 2020

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