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Cogent Business & Management Volume 7, 2020 - Issue 1
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OPERATIONS, INFORMATION & TECHNOLOGY

Effects of post-adoption beliefs on customers’ online product recommendation continuous usage: An extended expectation-confirmation model

Muhammad Ashraf1 Department of Management Sciences, COMSATS University Islamabad, Vehari CampusView further author information
,
Jamil Ahmad1 Department of Management Sciences, COMSATS University Islamabad, Vehari CampusCorrespondence[email protected]
View further author information
,
Asad Afzal Hamyon1 Department of Management Sciences, COMSATS University Islamabad, Vehari CampusView further author information
,
Muhammad Ramzan Sheikh2 School of Economics, Bahauddin Zakariya University, MultanView further author information
&
Wareesa Sharif3 Faculty of Computer Sciences and Information Technology, University Tun Hussein Onn, MalaysiaView further author information
|
Albert W. K. Tan4 Education, Malaysia Institute for Supply Chain Innovation, MalaysiaView further author information
(Reviewing editor)
Article: 1735693 | Received 11 Jan 2020, Accepted 13 Feb 2020, Published online: 12 Mar 2020

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