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Cogent Business & Management Volume 7, 2020 - Issue 1
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MARKETING

Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy

Marius Wait1 Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South AfricaCorrespondence[email protected]
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Nonsikelelo Lekhuleni1 Department of Marketing Management, School of Consumer Intelligence and Information Systems, University of Johannesburg, Johannesburg, South AfricaView further author information
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Len Tiu Wright2 De Montfort University Faculty of Business and Law, United KingdomView further author information
(Reviewing editor)
Article: 1793522 | Received 16 Apr 2020, Accepted 28 Jun 2020, Published online: 16 Jul 2020

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