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Cogent Business & Management Volume 7, 2020 - Issue 1
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MARKETING

Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy

Aobakwe Ledikwe1 Department of Marketing Management, University of Johannesburg, P O Box 524, Auckland Park, Johannesburg2006, South AfricaCorrespondence[email protected] [email protected] [email protected]
View further author information
,
Beate Stiehler-Mulder1 Department of Marketing Management, University of Johannesburg, P O Box 524, Auckland Park, Johannesburg2006, South AfricaView further author information
&
Mornay Roberts-Lombard1 Department of Marketing Management, University of Johannesburg, P O Box 524, Auckland Park, Johannesburg2006, South AfricaView further author information
|
Len Tiu Wright2 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1817288 | Received 18 May 2020, Accepted 27 Aug 2020, Published online: 15 Sep 2020

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