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Cogent Business & Management Volume 8, 2021 - Issue 1
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MARKETING

Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Lovemore Chikazhe1 Department of Retail Management, Chinhoyi University of Technology, Private Bag7724, Chinhoyi, ZimbabweView further author information
,
Charles Makanyeza2 Namibia Business School, University of Namibia, Windhoek, NamibiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1020-7665View further author information
ORCID Icon &
Blessing Chigunhah3 Graduate Business School, Chinhoyi University of Technology, Private Bag7724, Chinhoyi, ZimbabweView further author information
|
Morteza Akbari4 University of Tehran, Tehran, Iran (Islamic Republic Of)View further author information
(Reviewing editor)
Article: 1922127 | Received 28 Nov 2020, Accepted 21 Mar 2021, Published online: 19 May 2021

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