Cogent Business & Management
Volume 8, 2021 - Issue 1
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MARKETING
Do women customers love to talk about financial brands? An empirical evidence on the mediated service responsiveness and brand sincerity in creating a positive word of mouth
Umer Zaman1 Endicott College of International Studies, Woosong University, Daejeon, Republic of KoreaView further author information
, Brajesh Bolia2 K J Somaiya Institute of Management, Mumbai, IndiaCorrespondence[email protected]
https://orcid.org/0000-0001-5724-2746View further author information
& https://orcid.org/0000-0001-5724-2746View further author information
Mahwish Anjam3 College of Business Studies, Al-Ghurair University, United Arab Emirates (UAE)View further author information
| Teresa Villace4 Business. Marketing Area, Universidad Rey Juan Carlos, SPAINView further author information
(Reviewing editor)
Article: 1945426
|
Received 09 May 2021, Accepted 11 Jun 2021, Published online: 14 Jul 2021
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