Cogent Business & Management
Volume 8, 2021 - Issue 1
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MARKETING
Consumer technology brands and the source of their performance
Jorge Vera-Martínez1 Department of Marketing, Tecnológico De Monterrey, Egade Business School, Ciudad De México, MéxicoCorrespondence[email protected] [email protected]
https://orcid.org/0000-0002-5090-7829View further author information
| https://orcid.org/0000-0002-5090-7829View further author information
umair Akram2 Guanghua School of Management, Peking University Guanghua School of Management, CHINAView further author information
(Reviewing editor)
Article: 1969632
|
Received 24 May 2021, Accepted 15 Aug 2021, Published online: 05 Sep 2021
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