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Cogent Business & Management Volume 8, 2021 - Issue 1
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MARKETING

Social media advertisements and their influence on consumer purchase intention

Sriram K V1 Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, IndiaORCID Iconhttps://orcid.org/0000-0002-7976-290XView further author information
ORCID Icon,
Namitha KP2 Department of Electrical and Electronics Engineering, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, IndiaView further author information
&
Giridhar B Kamath1 Department of Humanities and Management, Manipal Institute of Technology, Manipal Academy of Higher Education, Manipal, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8310-6609View further author information
ORCID Icon |
Teresa Villace3 Business Marketing Area, Universidad Rey Juan Carlos, SPAINView further author information
(Reviewing editor)
Article: 2000697 | Received 12 Aug 2021, Accepted 11 Oct 2021, Published online: 22 Nov 2021

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