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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

Does political issue matter in voting intention in Ghana? A political marketing perspective

Zakari Bukari1 Department of Marketing and Supply Chain Management, Putra Business School, Kualalumpur, MalaysiaCorrespondence[email protected]
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,
Abu Bakar Abdul Hamid1 Department of Marketing and Supply Chain Management, Putra Business School, Kualalumpur, MalaysiaView further author information
,
Hishamuddin Md. Som1 Department of Marketing and Supply Chain Management, Putra Business School, Kualalumpur, MalaysiaView further author information
,
George Cudjoe Agbemabiese2 Department of Marketing and Customer Management, University of Profession Studies Accra, GhanaView further author information
&
Fidelis Quansah2 Department of Marketing and Customer Management, University of Profession Studies Accra, GhanaView further author information
Article: 2034227 | Received 16 Jan 2021, Accepted 16 Oct 2021, Published online: 05 May 2022

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