Cogent Business & Management
Volume 9, 2022 - Issue 1
MARKETING
A literature review of franchisee performance: Insights for further research
Thi Thao Hien Bui1 Faculty of Business and Law, Taylor’s Business School, Taylor's University ,Taylor’s University Faculty of Business and Law Selangor, MalaysiaCorrespondence[email protected]
https://orcid.org/0000-0001-5921-6277View further author information
https://orcid.org/0000-0001-5921-6277View further author information, & Muslim Amin3 Department of Marketing Strategy and Innovation, Sunway University Business School, Sunway University, Bandar Sunway, Malaysiahttps://orcid.org/0000-0003-0818-5663
https://orcid.org/0000-0003-0818-5663