Cogent Business & Management
Volume 9, 2022 - Issue 1
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MARKETING
Measuring Attitudes Toward Sponsor And Purchase Intention
Dinh Toan Nguyen1 Department of Marketing Communication, Faculty of Marketing, National Economics University, 207 Giai Phong Road, Hanoi, Vietnam, ZIP code: 100000Correspondence[email protected]
https://orcid.org/0000-0002-0467-9247View further author information
& https://orcid.org/0000-0002-0467-9247View further author information
Huy Thong Vu2 Dean of Marketing Faculty, National Economics University, 207 Giai Phong Road, Hanoi, Vietnam, ZIP code: 100000View further author information
Article: 2049961
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Received 30 Aug 2021, Accepted 01 Mar 2022, Published online: 15 Mar 2022
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