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Cogent Business & Management Volume 9, 2022 - Issue 1

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MARKETING

Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality

Tantri Yanuar Rahmat Syah1 Esa Unggul University, Jakarta, IndonesiaCorrespondence[email protected]

https://orcid.org/0000-0003-2127-7036 View further author information

Dora Olivia1 Esa Unggul University, Jakarta, IndonesiaView further author information

Article: 2065790 | Received 14 Dec 2021, Accepted 08 Apr 2022, Published online: 25 Apr 2022

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https://doi.org/10.1080/23311975.2022.2065790
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