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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty: The moderating role of consumer demographics

Wilbert Manyanga1 Department of Marketing, Chinhoyi University of Technology, Chinhoyi, ZimbabweCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6710-0140View further author information
ORCID Icon,
Charles Makanyeza2 Namibia Business School, University of Namibia, Windhoek, NamibiaORCID Iconhttps://orcid.org/0000-0003-1020-7665View further author information
ORCID Icon &
Zororo Muranda1 Department of Marketing, Chinhoyi University of Technology, Chinhoyi, ZimbabweView further author information
Article: 2082015 | Received 14 Mar 2022, Accepted 15 May 2022, Published online: 05 Jun 2022

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